ATL Specialist – TV, Radio & OOH

About the department:
The Marketing Department within BYD Madrid is responsible for developing and implementing tailored marketing strategies specific to drive Spain performance and deliver results that drive business objectives. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.
Key objectives and responsibilities:
Plan and Implement ATL plans and campaigns for Spain marketing team
Optimise and report on all campaigns – sharing results with wider team
Work with creative team to ensure best practice creative is used
Assist with quarterly and annual planning of marketing budgets
Key results:
Web traffic and leads driven by media campaigns
Increasing performance of ATL Paid media campaigns
Improving brand awareness and image of BYD in Spain
Increasing sales of BYD vehicles in the Spain
The Person:
This role will be focused on leading the planning and delivery Above the Line campaigns for BYD Spain. The ATL specialist will deliver on strategy, planning and delivery of TV, Radio and OOH campaigns, including optimisation and leading on trading. The role will include planning campaigns, delivering media plans, strategic recommendations and identifying innovation opportunities. The paid media team is responsible for both Brand, Performance and Tactical campaigns.
Your profile: * University Degree in Marketing, Sales, or commercial disciplines.
Effective and fluent communicator in English and Spanish
Excellent Microsoft office skills.
5 years’ experience in buying ATL media campaigns.
Understanding of media market and key media owners
Knowledge of current ATL landscape and contacts withing TV, OOH and Radio industry
Customer-oriented mindset.
Excellent communications and interpersonal skills.
Able to prioritize and work proactively with efficient time management skills.
Resilient and open minded.
Results oriented. Ability to work to deadlines, hands on approach, motivated to get results.
Connected with our Mission and a more sustainable Future.
We offer:
Performance and experience-based competitive remuneration.
Department & company-wide teambuilding events.
An exciting opportunity to be part of the European transition to Zero Emissions transportation and de-carbonization of the economy.
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team ?
As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.
BYD

Fecha de publicación: 31/08/2024