Content Coordinator Portuguese Language to H&M Omni Sales Team Region South Europe (They/She/He)

Company Description
At H&M Group, we are here to inspire people around the world to express their personality through fashion and design by making a more sustainable lifestyle exciting and accessible for everyone - regardless of style or budget. To get there, we have set the 2030 Goals for People, Planet and Growth, ensuring that we can continue leading our industry towards a sustainable future and creating long-term profitable growth.
In the coming years we focus on elevating the full H&M experience in the eyes of the consumers through Product, Experience and Brand, guided by our Brand Plan. Do you want to be part of making us succeed?
Job Description
On this journey we´re all working together to create the best omni customer offer for our customers and as a Content Coordinator Portuguese Language you will be a key player in making this happen. Together with the rest of the Customer Activation team within Omni Sales Team you will work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work
Key responsibilities include:
As Content Coordinator for the Portuguese market, you will be responsible for the tone of voice and brand messaging in the market to ensure brand coherence and consistency in all messages related to the customer experience across different touch points, collaborating with different stakeholders.
Key responsibilities include: + detect new opportunities to improve the communication with the customer AB testing
Proofread and adapt global campaigns messages and SEO copies for the different digital and physical channels, to secure the coherence, consistency, and tone of voice of the brand in a local layer.
Build and create relevant content to cover local consumer needs such as product campaigns, deals, or loyalty activations.
Market and competitor analysis to detect new opportunities to improve the brand communication with the customers and A/B test to reach conclusions.
Support stakeholders such as PR, Ecommerce or Media, in different local activations by constructing a clear communication of the action towards the customer and providing relevant local market insights.
Plan and activate local organic social content to communicate all global and local campaigns, follow up and analyze results to reach KPIs (Facebook).
Being the point of contact for Customer Service and Corporate Communication in case of negative customer engagement in social media.
Qualifications
Being part of our omni journey means there is not one clear path. We ask you to be open to change and take part in creating an organization for the future. This is an opportunity for open- minded team players that by being curious, innovative and forward-thinking. We ask you to be yourself, drive results, work towards goals and go for it with everything youve got.
Besides your personality we see that:
it´s meriting if you have a Marketing or Journalism degree
you have at least 3 years experience working as a Copywriter/Proofreader as well as social channels experience from fashion retail and/or creative agency
you have experience from managing organic social media accounts for the biggest social platforms
you have good understanding of marketing content and digital channels
Native speaking Portuguese from Portugal and great language skills in English.
Experience
High fashion interest and technical vocabulary knowledge
Have worked with publishing of social content in Facebook
Good understanding of marketing content and digital channels
Structured, organized, efficient and creative
Good analytical ability and insights driven
Additional Information
This is a permanent position based in Barcelona, Spain and we offer a local contract.
If you feel that your experience, skills, and ambitions align with this position, please apply no later than Monday 29/07/2024.
We look forward to receiving your application.
H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age.
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Fecha de publicación: 24/07/2024