Senior Brand Manager

Barcelona (Spain)

FUNCTIONS The SBM will be responsible for Brand plans and execution, portfolio, and product management. This can either be the launch of an invention, the adaptation of existing product (distribution) or an upgrade of packaging (redesign). The job contains: • Working alongside (group) brand managers on initiating Long Term (3 years ahead) and Short Term (1 year ahead) brand and product strategy and marketing plan. • Brand strategy plans and execution for all markets. • Pro-active sales performance management and monitoring and redirect when necessary. - Trade marketing/NPD/research and liaising w/local marketing/sales • Continuously initiating quality and assortment improvements • Responsible for briefings: - Product (Standard, current assortment, new product development, innovation projects) - Packaging artwork and user manuals - Related to the brand and/or product for all markets. • Responsible for (launch) deployment and follow-up. • Responsible for product content together with Content manager, consistency, and completeness: video and photo for comms materials, incl. approval of content. • Trainings on product • Product market launch plans, incl. launch briefing, planning, and forecasting and business case. • Initiating and approval on Central product projects/promotions (theme/financials), sell-outs. • Research: briefing and support qualitative & quantitative research for brand, product, etc Communication lines: • Direct report into: Group Brand Director • Direct reports: brand managers • Working alongside: - Internally: (Central) Marketing, Sales, Finance, Supply Chain, Innovation Team, Product Development - Externally amongst others: licensed partners, distribution partners, copywriters, agencies Education and experience: • Minimum: University degree in marketing, business administration or any other related field (Bachelor / Master / Diploma) • Clear Marketing knowledge • Excellent project management skills • Experience with working with and responsibility for deadlines. • Ability to work on a variety of projects at the same time with deadlines. • Affinity with company products, knowledge of and experience with toy market is preferred. • Fluent Spanish and English. • Minimum career experience in similar role of 5 years Other competences: • Pro-active, leading person with vision and drive • Commercially minded; knowing what is important for a healthy company. • Creative mind: capable of creating product ideas or guide the product development team in a constructive way. • Independent but also a team-player • Strong in communicating as a real centre person  the spider in the web role. • Capable of setting the right priorities and being able to manage a broad, sometimes complex agenda. • Capable of (frequent) travelling to home markets (EU) • No stress The company offers: A commercially driven, but informal culture that is shared with an enthusiastic team of colleagues. • Sales and marketing driven and ambitious organisation. • Healthy working environment and positive atmosphere • Informal and open mentality, short communication lines
Catenon

Fecha de publicación: 09/03/2023