Senior Media Strategy Analyst

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Job Category Marketing & Communications
Job Details
About Salesforce
We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.
As an OU Media Strategist, you will be instrumental in crafting and implementing a comprehensive media strategy for your region, driving performance and growth across various channels. Your primary focus will be on improving awareness, consideration, lead generation, and ultimately revenue generation for our sales partners. Working collaboratively with cross-functional teams, including field marketing, product marketing, integrated campaigns, ad partners, adtech, operations, and intelligence, you will orchestrate effective programs to achieve measurable results.
Strategic Ownership: Take ownership of media performance across all channels for your cloud, collaborating closely with channel strategy teams to develop plans that drive measurable growth from brand awareness to demand generation.
Business Alignment: Deeply embed yourself within the business to understand key objectives, challenges, and audience nuances, translating these insights into effective media strategies.
Stakeholder Management: Cultivate and nurture relationships with key external stakeholders, including field, integrated, and product marketing teams, ensuring clear communication of performance metrics and facilitating optimization efforts.
Innovation and Trends: Stay abreast of the latest media trends and technologies, ensuring that your cloud remains at the forefront of innovation and adopts innovative practices.
Creative Optimization: Drive strategy for creative optimization in collaboration with designers, integrated marketing, and product marketing teams, facilitating feedback loops to improve campaign efficiency.
Continuous Improvement: Implement a culture of continual testing and iteration, using data-driven insights to increase the return on media investment.
Experience: A minimum of 8 years of professional experience in performance marketing or digital marketing, preferably within the B2B industry. Experience with agency or startup environments is advantageous.
Adaptability: Comfortable thriving in a fast-paced environment, capable of working autonomously and making informed decisions even in the absence of perfect information.
Relationship Building: Demonstrated ability to build and maintain strong relationships with stakeholders at all levels, fostering an environment conducive to collaboration and excellence.
Multichannel Fluency: Proficiency across various media channels, including paid social, programmatic display, content syndication, review sites, third-party email, and webinar distribution.
Communication Skills: Exceptional communication skills, both written and verbal, coupled with a collaborative approach essential for effective teamwork.
Analytical Aptitude: Strong analytical skills, with a penchant for problem-solving and a curious approach to understanding underlying trends and insights.
Technical Proficiency: Proficiency in Excel and/or Google Sheets is required.
Language Skills: Proficiency in Italian or Spanish is preferred.
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Fecha de publicación: 24/03/2024